The Prime line is the second line of the Villiani brand which is mainly composed of casual clothes and accessories. This line that reflects Villiani`s style in a more simplified way but always keeping the main concept of the brand. There are slim fit and loose fit T-shirts, for both men and women, which have the line logo printed in different ways: for example glittered, velvety or smooth, for the different models. The accessories in this line are cell phone covers with the Villiani logo printed in 3D. The line continues to develop and soon there will be new arrivals.